AR

    Defining Arrival Through Light and Reflection

    Year: 2017
    LocationJeddah, Saudi Arabia
    Client / SectorInfrastructure / Urban Gateway
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    At the entrance of King Abdullah Economic City (KAEC) in Jeddah, lighting becomes more than functional—it defines a moment of arrival. The project’s concept focuses on illuminating the grand canopy structure through an upward projection of light, transforming a structural gateway into a sculptural experience. Using high-performance projectors aimed toward the canopy, the design achieves a remarkable 200 lux from the reflection of light—creating an even, diffused glow that enhances the architectural form without direct glare. To refine the visual quality, custom filters were applied to each projector, softening light emission and delivering a gentle yet powerful luminosity. The lighting design emphasizes contouring and precision, tracing the edges and planes of the canopy to accentuate geometry and depth. This careful orchestration of optics and reflection allows the gate to shift dynamically through the night—appearing bright and welcoming from a distance, yet calm and elegant upon approach. Through technical accuracy and aesthetic balance, the KAEC Gates achieve a beautiful visual harmony that celebrates both innovation and simplicity. The result is a glowing landmark that welcomes visitors with warmth, clarity, and a distinctly contemporary sense of place.

    Services Provided

    We represent a carefully selected portfolio of international lighting manufacturers known for innovation, design, and performance.

    Lighting Supply & Optical Precision

    ViaLighting supplied high-performance projectors with custom optical filters, achieving 200 lux through reflected illumination for a glare-free architectural effect.

    Lighting Design Coordination & Contouring

    Our lighting strategy emphasized reflection, edge definition, and balance—sculpting the canopy’s form through light contouring and precise control.

    Precision Uplighting & Reflective Canopy Illumination Design

    ViaLighting supplied high-performance projectors and custom filters to illuminate the KAEC entrance canopy with soft, even reflections—creating a striking, glare-free landmark for Jeddah.

    Key Outcomes

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      Gateway of Light

      An elegant architectural statement where reflected illumination, softness, and precision define the identity of KAEC’s entrance—welcoming visitors through beauty and innovation.

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      Iconic Nighttime Presence Through Refined Uplighting

      Upward light projection delivers a smooth 200-lux reflective glow across the canopy, enhancing architectural geometry and establishing a memorable sense of arrival.

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      Enhanced Visual Comfort with Custom Light Diffusion

      Custom-engineered filters soften brightness, reduce glare, and ensure uniform illumination—providing clarity and elegance for drivers and visitors approaching the entrance.

    Let’s Create Something
    Extraordinary

    Ready to bring your space to life through light?

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